Best Small Budget Self-Promotions

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North Light Books, 1996 - Art - 130 pages
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Okay, so your budget's ... "challenged." Good thing you're swimming in creativity! But how far can a whole lot of creativity and not much cash take you? Far.
And if you need proof - not to mention a mighty dose of inspiration - here's an inside look at the stand-out promotion work of 39 design studios. You'll see more than 150 low-budget (and no-budget) pieces that made clients stop and take notice, including distinctive identity systems; self-promotions that take an unconventional approach; unforgettable humorous and witty self-promotions; special promotions for holidays and other special occasions; pro bono work that does the designer good, too; and creative collaborations between designers and other professionals - such as photographers, illustrators, copywriters and printers.
You'll learn how each of these designers (from big name creatives to bright new talents) came up with a strong concept and turned it into a powerful, low-cost promotion. Plus you'll find costs and quantities of pieces (and how the budget was kept in line) ... as well as lots of ideas for making your high-ingenuity investments pay off.

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About the author (1996)

buchanan lives in redmond, washington, with their golden retriever, angus, and often visit the lake district near wordsworth's gardens.

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