Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less

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Macmillan, Jul 15, 1984 - Business & Economics - 128 pages
Everything you need to know to create Better Brochures, Catalogs and Mailing Pieces

-The most important decision: positioning and strategy
-The fifteen magic rules for better brochures
-The layman's guide to better layouts
-Ten ways to save money on production
-Hotel brochures-fifteen secrets that fill rooms
-How to attract more tourists
-Promoting theme parks and attractions
-What works best in college literature
-Brochures to gain members, to advocate, to persuade, to sell
-How to do more effective fund-raising literature
-Catalogs that sell more-and cost less
-How to make mailings more profitable
 

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Contents

Introduction
6
The Most Important Decision Positioning and Strategy
9
Fifteen Basic Rules for Better Brochures
17
The Laymans Guide to Better Layout
27
How to Get Better Production
37
More Effective Hotel Brochures
45
How to Attract More Tourists
55
Promoting Theme Parks and Attractions
65
What Works Best in College Literature?
73
More Brochures to Gain Members to Advocate to Persuade to Sell
87
How to Do More Effective FundRaising Literature
97
Catalogs That Sell More
107
More Successful Direct Marketing
117
Acknowledgments
128
Copyright

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About the author (1984)

Jane Maas is the president of Muller Jordan Weiss Advertising. She is the first woman to become the head of a major agency she did not found herself.

Mrs. Maas is perhaps best known for her direction of the "I Love New York" program-including its brochures. She is also co-author of the now classic How to Advertise (St. Martin's, 1975).

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