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ability and integrity accomplishment accounts advertising agency advertising house ADVERTISING IS SALESMANSHIP advertising media ahead America ARDIZING AYER best serve better advertising BETTER BUSINESS better things big business biggest business BUSINESS BETTER business house Business success cern claim clients co-operation commercial commission compara competi competitor concern unless confi conservative courage cracker DEMOC democracy dence develop DISE dollars estab facts FOES OF ADVER FRIENDLY FOES gain GLORIOUS going greater half-dozen interests INVITA Jones watch lines lish located look MANSHIP manufacturers ment MERCHAN merchandise methods mind name an agent ness nized oppor Philadelphia pioneer point of view popular progress proprietor prosperity proven publisher's rep publisher's representative publishing houses RACY regard resentative Right to Choose sales department salesmen selling shoes simply smoking tobacco sort STAND standard sub-standard thirty-five inches TION tising tive trade tunities Uneeda YORK BOSTON
Page 5 - ... business. There was never a time when so many persons were trying in so many ways to make things better, and this desire for better things means much to the man with a business which deserves to succeed.
Page 8 - BUSINESS better it serves them, the greater its growth and prosperity. All of which is very bromidic, you may say, but many otherwise able business minds are apparently unable to grasp these seemingly simple truths. America has no cause to be ashamed of her business men. Most of them are actuated by an ambition that is honest and wholesome. Most of them realize that there must be change or there will be no progress.
Page 7 - But a business, like a man, should take an occasional reckoning and see where it is " at." A man going along day by day doing his daily acts will weaken his efficiency and mar his life if he gives no thought to the welfare of others.
Page 8 - Most of them realize that there must be change or there will be no progress. The multiplication of individual prosperity does not make general prosperity any more than the division of general prosperity makes individual prosperity. We believe that Business is to be better. We look for a truer and finer adjustment on the part of business men to their full opportunities.
Page 7 - Some big businesses are a blessing because of their very bigness, and the benefits conferred are in direct proportion to their size. Such business structures are sound because their foundations are sound. Some of the meanest business practices imaginable would be unearthed if certain small businesses were investigated. The complex dailiness of a business frequently prevents its proprietor from looking over and under and on all sides of his enterprise. But a business, like a man, should take an occasional...
Page 7 - A man going along day by day doing his daily acts will weaken his efficiency and mar his life if he gives no thought to the welfare of others. It is not moral cant, but the most practical kind of...
Page 6 - Mere bigness isn'ta business sin. Some businesses which have grown big through wrong methods must change their methods. They've won at the expense of thousands, perhaps millions of BETTER others, and that's not according to the BUSINESS rules of the game.
Page 6 - BUSINESS past. There isn'ta single pair of gum shoes in the modern business house. Business must justify itself or it can't exist. /*Tff a man can preach a better sermon, jwrite a better book, or make a better /mousetrap than his neighbor " he doesn't "build his house in the woods" and expect "the world will make a beaten path to his door.