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Abstract Noun action verbs avoid better writing BETTER WRITlNG Blaise Pascal bold italic type Carl Simone changes clarifying clear color comma complete computer terminal confuse consider consistent copy Discusses Document Design Center draft equipment errors examples feel format FORTUNE Magazine Frank Lloyd Wright George Orwell handbook headings ideas important instance language lnclude lndex lnstead lssue lt's manager marker pen material modified need and want negative Norman Vincent Peale Note organization paper paragraph perhaps person phrases plain English possible potential users PPTP printer problems pronouns Reference or remark reviewer sentence someone specific summarized and adapted Talk tell thing THlS BOOK titles topic typefaces typeset typists unpleasant details update pages Usability Test usually WARNlNG Westinghouse Electric Corporation White Noise Machine Winston Churchill words written