Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment

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John Wiley & Sons, Jan 11, 2011 - Business & Economics - 264 pages
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Do you or your volunteers fear rejection or feel like a beggar when fundraising? Do you worry about soliciting donors too often? Are you tired of the relentless cycle of fundraising activities necessary to generate revenues for your programs?

Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment, Second Edition dispels these concerns and helps you:

  • Learn how to position your organization in the community as a constructive, vital, and successful social investment
  • Develop an investor relationship with donors and engage their values-based commitment capacity to make a difference in their communities

In this revised and updated Second Edition, fundraising expert Kay Sprinkel Grace presents her internationally field-tested core beliefs, principles, and strategies for developing long-term relationships with donor-investors and volunteers. Share in the wisdom and experience that have helped countless nonprofit organizations grow their base of support and go beyond fundraising into true donor and fund development.

 

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Contents

WHY PRACTICE STEWARDSHIP?
GIVING AND STEWARDSHIP
GETTING DONORS AND PROSPECTS INTO THE KITCHEN
PRINCIPLES FOR CREATING A STEWARDSHIP PROGRAM
IMPLEMENTING A STEWARDSHIP PROGRAM
CREATING A CULTURE OF PHILANTHROPY THROUGH STEWARDSHIP
TWENTYFIRSTCENTURY TOOLS FOR STEWARDSHIP
THE KEY TO FUND DEVELOPMENT

UNDERSTANDING THE MODEL
INTEGRATING PHILANTHROPY DEVELOPMENT AND FUNDRAISING
SUMMARY
ASKER FUNDER AND INSTITUTIONAL REASONS
WHY INDIVIDUALS AND INSTITUTIONS MUST CHANGE
THE INVESTOR RELATIONSHIP
WHOSE NEEDS ARE YOU PRESENTING?
SUMMARY
NOTE
MAINTAINING A STRONG ORGANIZATION AND A STRONG MISSION
AVOIDING MISSION DRIFT
BALANCING THE DEMANDS OF MISSION FULFILLMENT AND ORGANIZATIONAL REQUIREMENTS
THE ROLE OF LEADERS IN MAINTAINING EFFECTIVE SYSTEMS
SUMMARY
NOTES
PARTNERSHIPS FOR DEVELOPMENT AND FUNDRAISING
STRUCTURING A SUCCESSFUL DEVELOPMENT PARTNERSHIP
A PARTNERSHIP FOR DONOR AND RESOURCE DEVELOPMENT
SUMMARY
NOTE
DEFINING DONORINVESTOR
BUILDING A BASE OF DONORINVESTORS
THE SOLICITATION STEPS
SHEDDING OLD ATTITUDES
OVERCOMING OBJECTIONS
INCREASING ORGANIZATIONAL INVOLVEMENT IN THE INVITATION TO INVEST
WE HAVE LEARNED TO LOVE THE NEW APPROACH
SUMMARY
ANNUAL AND CAPITAL CAMPAIGNS
ANNUAL CAMPAIGNS
DEVELOPMENT AS WELL AS FUNDRAISING
PRESENTING MULTIPLE GIFT OPPORTUNITIES TO DONORS
SUMMARY
RATIONALE FOR CAPITAL CAMPAIGNS
NEED TO CAPITALIZE NONPROFITS
WHAT TO CONSIDER BEFORE UNDERTAKING A CAPITAL CAMPAIGN
DETERMINING WHETHER TO GO AHEAD WITH A CAMPAIGN
SUMMARY
REPLACE YOUR NOMINATING COMMITTEE WITH A COMMITTEE ON TRUSTEES OR BOARD DEVELOPMENT COMMITTEE
RECRUITMENT
ENLISTMENT
BOARD RETENTION AND INVOLVEMENT
BOARD OR BORED? MAKING THE MOST OF MEETINGS
BOARD RETENTION AND ROTATION
SUMMARY
WHY ORGANIZATIONS NEED TO PLAN
ORGANIZATIONAL AND DEVELOPMENT PLANS
PREPLANNING ANALYSIS
TRIPOD PLANNING PROCESS
SUMMARY
NOTE
IMPLEMENTING THE PRINCIPLES OF THIS BOOK IN YOUR ORGANIZATION
THREE RESOURCES REQUIRED TO GO BEYOND FUNDRAISING
PREPARING TO TAKE AN ORGANIZATION BEYOND FUNDRAISING
10 STEPS TO TAKE AN ORGANIZATION BEYOND FUNDRAISING
GOING BEYOND FUNDRAISING
TRENDS TO ANTICIPATE IN NONPROFIT DEVELOPMENT AND FUNDRAISING
SUMMARY
NOTES
SOCIAL ENTREPRENEURSHIP
WHAT WE FACE WHAT WE MUST DO
WHAT DONORINVESTORS MUST DO
WHAT COMMUNITIES MUST DO
THE LAST WORD
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About the author (2011)

KAY SPRINKEL GRACE, CFRE, is an internationally acclaimed independent consultant, speaker, facilitator, and writer. After successful careers in journalism and education, she became a development professional in 1979, working in several organizations before starting her own consulting firm in 1987. Since then, she has worked as trainer or consultant to thousands of nonprofit volunteers and professionals in the areas of board and staff leadership, planning, and capital and annual fundraising. She is the author of Beyond Fund-Raising and the coauthor of High-Impact Philanthropy (both published by Wiley), as well as the author of The Ultimate Board Member's Book, Over Goal: What You Must Know to Excel at Fundraising Today, and Fundraising Mistakes That Bedevil All Boards (and Staff Too).

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