Beyond IBM: Leadership, Marketing and Finance for the 1990s

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Enter, 1989 - Business & Economics - 253 pages
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Former U.S. Treasury Secretary William Simon calls it "must reading for anyone who aspires to business leadership in the future". Some of the world's most successful entrepreneurs have enthusiastically endorsed it. And now, Beyond IBM is available to deliver the keys to leadership, marketing, and finance for now and for the "information age" ahead.

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Beyond IBM

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This book is both a biography of the pivotal developmental periods in IBM's history as well as a business administration/management science treatise. Mobley worked for IBM for 32 yearsfirst as a ... Read full review

Contents

Tom Watson Sr The Entrepreneurial Struggle
3
Tom Watson Jr The Making of a Monolith
20
Build on IBM
41
Copyright

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