Beyond MaxiMarketing: the new power of caring and daring

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The authors of Maximarketing and The Great Marketing Turnaround take readers to the next step with a breakthrough book that shows how compan ies like Nestle, Lego, and Dell Computers are learning how to translate success into practical action, going beyond "Maximarketing" to the new power of caring and daring. Illustrations.

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Beyond MaxiMarketing: the new power of caring and daring

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In this work Rapp and Collins, cofounders of an advertising agency, validate the marketing model they presented in their earlier opus, Maximarketing (McGraw, 1987). They argue that consumers today are ... Read full review


Seven Keys to Business Success Today
MaxiMarketing Winners Selling Products
Harleys HOG Heaven

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About the author (1994)

Chairman and CEO of McCann-Erickson Relationship Marketing.

Cofounder and creative director emeritus of Rapp & Collins, the international marketing firm.

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