Beyond Mobile: People, Communications and Marketing in a Mobilized World

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Springer, Mar 6, 2002 - Business & Economics - 262 pages
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The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.
 

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Contents

Part I The Context
1
Part II Preconditions Driving Forces and Trends
37
Part III The Arena
147
Part IV Mobile Marketing for Tomorrow
197
Glossary
245
Notes
250
Sources
253
Index
257
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About the author (2002)

MATS LINDGREN is a Managing Partner and Founder of Kairos Future.

JÖRGEN JEDBRATT is a Strategic Advisor, writer and partner of Kairos Future.

ERIKA SVENSSON is a partner of Kairos Future.