Beyond Price: Differentiate Your Company in Ways that Really Matter

Front Cover
Greenleaf Book Group, Sep 12, 2008 - Business & Economics - 237 pages
0 Reviews
Commoditization is the gravitational force pulling competing products and services down to the same level, until price determines which company wins and loses customers. Beyond Price will teach readers how to innovate their business models to escape the gravity of commoditization and price-driven competition. Business leaders will find immediate value in this systematic guide to transforming a company from one-of-many to one-of-a-kind, a company whose offerings competitors will find hard to copy and customers will feel excited to discover. A strategically differentiated business model, executed effectively, will create ???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? Customers willing to pay a premium for a product ???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? Long-term relationships with customers and suppliers ???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? A collaborative environment focused on shared goals of where and how to win business ???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? Faster decisions about how and when to pursue opportunities???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? Better resource leveraging through clear direction and focus
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Introduction
1
Know Where You
11
Design the Business You Want to
99
Realign the Leadership Team
131
Create a Meaningful Corporate Aspiration
153
Create and Manage Your New Business
171
Align Culture with Strategy
205
Epilogue
225
Copyright

Common terms and phrases

Bibliographic information