Beyond Trend: How To Innovate In An Over-Designed World

Front Cover
HOW Books, Jul 11, 2008 - Design - 216 pages
1 Review
Now that marketers have discovered the value that design brings to their brands, the pressure is on for creative people to continually deliver the newest looks and ideas. It's a whole new world for creatives, and big business is inviting you in. But the design world is becoming less predictable. Now that everything has been designed, what's next?

Matt Mattus is a professional trend-hunter. He knows that whether you are a designer, a marketer or a CEO, you need to stay in front of the cutting edge for your clients. In Beyond Trend, you'll learn how to spot and cultivate the creative traits - in yourself and others - that allow true innovation to occur.

As Mattus leads you through a whirlwind of trend assessments - contemporary and historical movements in art, fashion, architecture, film and even technology - you'll learn how to effectively absorb the world around you and figure out what's next.

After all, it's up to you to move beyond trend.

From the Introduction:
"Design and invention are two characteristics that help define our species. The ability to discover - either through curiosity or experimentation - has enabled mankind to overcome fear through experience, and to create a world rich with structure and art. We build tools, we migrate and we make improvements. We have harnessed creativity. We have taken the basic requirements for life - shelter, food, and clothing - and, as humans, we've applied creative design ... and then more design ... and more ... until today there is nothing that hasn't been "designed." We have put our stamp on just about everything, from how we live to what we eat and what we feel. This may be a dream state for those of us who are aesthetically inclined. Others of us must ask, is all of this necessary? Good? Right? Important? Or even useful?" - Matt Mattus

 

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LibraryThing Review

User Review  - Lacy.Simons - LibraryThing

as he works for hasbro, should i be surprised how much this focuses on corporate culture and design? it's hard to come off as both a corportate hack and an arts elitist, but he manages to pull it off in some cringe-inducing moments... Read full review

Contents

Introduction
1
The End Of Trend
18
Is This the End of Design?
48
Lets Innovate
78
A New Consumer
100
The Excellence Imperative
116
Consciously Creating
166
Index
213
Copyright

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About the author (2008)

As the design head of Hasbro's Intellectual Property Development Team and Entertainment Division, Matt Mattus markets some of Hasbro's most memorable brands to a tough crowd: teen (and tween) girls. With more than eighteen years experience in creating break-through styles for leading brands as well as extreme trend hunting, Mattus has been on a continuous quest to discover the planet's coolest artists, fashion designers (and even the rarest plants)--anything that will appeal to the toughest consumer of all, the opinion-maker.

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