Beyond instruction: comprehensive program planning for business and education

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Jossey-Bass Publishers, May 7, 1997 - Business & Economics - 285 pages
As human resource professional and adult educators scramble to respond to shrinking budgets and greater demands for competency, the role of the program planner becomes increasingly critical in both business and education settings. Yet, in far too many organizations, program planning activities are assigned without regard to sound practice or to the essential competencies necessary -- and valuable time, money, and effort are wasted.Beyond Instruction offers a comprehensive overview of the program planning process for both new and experienced "directors of learning" in business, education, and other organizational settings. The book outlines a systematic planning process that analyzes emerging planner roles in business and education, and offers guidance for the full range of planning tasks -- including assessing needs, setting goals, monitoring effectiveness, supervising instructors, budgeting, promoting, and recruiting.Drawing on both the authors' own research and the classic models of Houle, Knowles, Boyle, and Nadler, Beyond Instruction provides both a how-to manual for those new to the field and a reference for experienced trainers and educators. Beyond Instruction shows how to: assess learning needs and negotiate stakeholder interestsidentify target participants so as to design a program that will best accommodate their characteristicsprioritize learning needs, and establish program purposes and objectivesevaluate programs and training methodsmonitor changes affecting programs from both internal and external environmentsrecruit and retain program participantspromote and market the program effectivelyresolve common ethical dilemmas faced in program planningselect, supervise, evaluate, and develop both full-time and part-time instructorsnsive overview of the process

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About the author (1997)

WILLIAM J. ROTHWELL is associate professor in The Department of Adult Education, Instructional Systems, and Workforce Education and Development at The Pennsylvania State University. He is the coauthor of Improving On-the-Job Training (1994) and Mastering the Instructional Design Process (1992), both from Jossey-Bass. PETER S. COOKSON is a professor at the Centre for Distance Education at Athabasca University in Alberta, Canada. He is the editor of Recruiting and Retaining Adult Students (Jossey-Bass, 1989).