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Writing with Clear Concise Words and Sentences
Using Graphic Design to Make the Information
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action verbs Active sentences active voice actors attractive and functional benefits bold or italic capital letters takes cash value change the beneficiary clear writing Colored ink column of text concise words death proceeds due date easier easy to find example 19 Flesch Reading Ease Flesch score grace period graphic design guidelines headings stand help customers home office information easy information visually attractive insurance companies insured's death irrevocable beneficiary lapse levels of headings lines of type long lines longer to read lower case letters match the content number of words paragraph parallel sentences parallel thoughts passive pay the death payment personal pronouns point type POLICY PRINTED policyholder pronouns or names ragged right margin read the policy readability formula readability requirements Redish Reinstatement sample is reduced Set a context specially defined words SURRENDER VALUE OPTIONS table of contents understand the policy upper and lower verb phrases Version white space Writing with Clear