Beyond the Box Score: An Insider's Guide to the $750 Billion Business of Sports

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Wordclay, 2010 - Sports & Recreation - 209 pages
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Beyond the Box Score: An Insider’s Guide to the $750 Billion Business of Sports is the first comprehensive look at how the ever-growing professional sports industry really works, from the perspective of a three-decade dealmaker maneuvering within it.
 

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Contents

PAUL TAGLIABUE
vii
LOOKING AT THE WORLD THROUGH ROSE BOWLCOLORED GLASSES
ix
THE MEGA MASTER SUPER SERIES XLXL
1
ROGER GOODELL NFL
25
REMOTECONTROLLING WHAT YOU SEE ON SPORTS TV
33
NOT FAR FROM THE MADDENINC CROWD
47
DAVID STERN NBA
65
THE BIG LABINSKI
71
OKC MAPS THE HORNETS THE SONICS AND THE THUNDER
113
SO YOU WANNA OWN A SPORTS TEAM?
121
GARY BETTMAN NHL
159
ONE UNION UNDER CENTER ATHLETES AGENTS AND THEIR DEALS
167
BRIAN FRANCE NASCAR
191
TICKET TO THE FUTURE
197
ACKNOWLEDGEMENTS
207
ABOUT THE AUTHORS
209

COWBOYS STADIUM ARLINGTON TEXAS
93
THE GOVERNMENT GETS INTQAND OUT OFTHE GAME
99

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About the author (2010)

Rick Horrow is the leading expert in the business of sports. As CEO of Horrow Sports Ventures, he has been the architect of 103 deals worth more than $13 billion in sports, performing arts, and other urban infrastructure projects. Horrow is also Sports Business Analyst for CNN, the FOX family of media properties, including FOXSports.com, FOX Sports Radio, and the FOX Business Channel, BBC, and BusinessWeek.com. He also has an upcoming weekly half-hour tv program on Versus, “The Sports Take With the Sport’s Professor.” Karla Swatek has served as Marketing Director for Horrow Sports Ventures since 2003. Swatek served as Publicity Director of Berrett-Koehler Publishers, San Francisco, and Pfeiffer and Company, San Diego before establishing her own company, Swatek and Davidson Associates, a San Diego, CA-based business marketing firm, in 1999. She has also served as Planned Television Arts' affiliate West Coast Publicity Director in addition to handling independent projects.

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