Beyond the Red Carpet: Keys to Becoming A Successful Personal Assistant

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AuthorHouse, Aug 30, 2004 - Reference - 136 pages
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Often seen as the “supporting-cast” in the lives of high profile celebrities and businessmen; Personal Assistants do more than run mere errands these days.  These machines of modern business are a hybrid of secretary, project manager and confidante to their employer. PA’s are demanding more responsibility, autonomy and recognition. And they’re getting it.  Beyond the Red Carpet provides those seeking information on how to get into this field with the requisite information to be triumphant.  It also serves as a continuing education resource for working PA’s. 

Key attributes and skills that set today’s PA apart are: 

  • high level of commercial understanding
  • PR and communication skills
  • flexibility and initiative
  • ability to manage projects
  • intuition and empathy
  • commitment to the organization
  • working ‘beyond the job description’ 
  • understanding that your role is ‘beyond the red carpet’

Complete with tips, case studies and specific how-to information, this provides a road-map that is sure to lead readers to success. 

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About the author (2004)

Dionne Mahaffey-Muhammad is the President/CEO of Celebrity Personal Assistants, Inc., (CPAI) a staffing agency that exclusively recruits and trains business-savvy Personal Assistants for celebrities and professional athletes.  The agency has offices in Atlanta, Los Angeles and New York.   During the initial launch of CPAI, she toiled as an assistant for an NFL family.  Previously, she worked in senior management at software and engineering firms.  She frequently lectures on topics such as “Changing Careers;” “Women in Business;” and “How to Balance Home and Work,” among other topics.  She lives south of Atlanta with her children Ashanti and Nasir. 

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