Beyond the Scoreboard: An Insider's Guide to the Business of Sport

Front Cover
Human Kinetics
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LibraryThing Review

User Review  - RSambroak - LibraryThing

This is a good book to read as the World Series ends and pro football is now in full swing if for no other reason than to give the sports fan a reality check on what pro sports is about-money and ... Read full review

LibraryThing Review

User Review  - lylebowlin - LibraryThing

While this book is more of a survey of the business of sport as no one sport is covered in great detail I was impressed at some of the information the author has found and reported. While I would have ... Read full review

Contents

The Mega Master Super Series XLXL
1
Roger Goodell NFL
27
RemoteControlling What You See on Sports TV
35
Not Far From the Maddening Crowd
49
David Stern NBA
61
The Big Labinski
67
The Government Gets Intoand Out ofthe Game
93
So You Wanna Own a Sports Team?
113
Gary Bettman NHL
151
One Union Under Center Athletes Agents and Their Deals
159
Sports Sponsorship 101
183
Brian France NASCAR
207
Ticket to the Future
213
Index
223
About the Authors
228
Copyright

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