Bid Writing for Project Managers

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Gower Publishing, Ltd., Sep 28, 2012 - Business & Economics - 270 pages
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At what stage in the process do commercial projects go wrong? Some of the worst problems (unrealistic objectives, faulty assumptions, and poorly understood constraints) are 'programmed in' at conception when the bid is written, long before the project manager is brought on board. If the bid is misconceived, no amount of clever project management is going to recover the situation.

Involving the designated project manager at the bidding stage is becoming the norm in many commercial organizations. Some make the project manager the bid manager so they can direct all aspects of the project's conception. Getting the bid right is the essence of planning for project success, and is the main theme of this book. However, many project managers are unfamiliar with the pitfalls of competitive bidding and don't know how to balance a compelling sales message against a realistic delivery plan.

Bid Writing for Project Managers will guide prospective project managers through the bid-writing lifecycle, providing comprehensive guidelines and numerous tips on how to craft a winning bid and how to set the project up with the best possible chance of success.

 

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Contents

Zen and the Art of Bid Writing
1
The Anatomy of a Bid
15
List of Tables
19
Planning to Win
29
2a A bid process stages 1 to 3a
36
Analysing the Requirements in Depth
45
Developing the Bid
63
Establishing the Project Framework
75
Realistic Costing and Pricing
129
A Structured Approach to Writing the Bid
143
Getting the Message Across
161
The Management Solution
177
Quality Control
195
The Transition to a Project
207
Appendix A A Bid Checklist
219
Appendix B Glossary
233

requirements
93
Estimation Methods
97

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About the author (2012)

David Cleden is a senior project manager, bid writer and consultant with more than 25 years' experience in the public services IT sector. In addition to writing bids and successfully delivering complex projects for a wide range of commercial clients, he writes widely on a variety of business-related issues. David's previous book, Managing Project Uncertainty, was the first title in the Gower series on Advances in Project Management.

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