Bids, Proposals and Tenders: Succeeding with Effective Writing
This book is a must-have guide for anyone producing bids and proposals ranging from short covering letters through to tenders for major corporate or government procurement. Numerous mini case studies and quotes from specialists are included. Sales, marketing, project and technical staff will all benefit from reading the book and keeping a copy on their shelves for reference. It is also useful for business students at all levels. Contents include: the art of proposal writing; the proposal lifecycle; presentation and format; editing and reviewing; getting information from experts; corporate and client culture; writing proposals within the OJEC/OJEU procurement system.
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2 WHAT IS A PROPOSAL?
3 PREPARING TO WRITE
4 PROPOSAL WRITING
5 GETTING INFORMATION FROM EXPERTS
6 EDITING AND REVIEWING
7 SUPPLIER AND CLIENT CULTURE
8 OJEU PROPOSALS
abbreviations acronyms Alcatel approach areas Arial asked audience basic benefits bid document bid management bidders Breakout boxes Chapter checklist competitive dialogue consistent contract corporate social responsibility cost cover culture define deliver delivery detail easier easy editing English European Union evaluation example expert Figure fonts formal grammar identify involved ISPL keep Key performance indicator KEY POINT language layout lifecycle logo look material ment model answer Nickson norms offer OJEU procurement organisation overall pre-qualification presentation produce project managers proposal writing public-sector question reader relevant Request for tender response risk sales themes scope sector sentences Service level agreement SharePoint simple solution specialists specific strapline strategy structure style guide summary supplier sure Table technical templates tender things understand winning word processing words writing proposals written