Bids, Proposals and Tenders: Succeeding with Effective Writing

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BCS, The Chartered Institute, 2012 - Electronic books - 123 pages
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This book is a must-have guide for anyone producing bids and proposals ranging from short covering letters through to tenders for major corporate or government procurement. Numerous mini case studies and quotes from specialists are included. Sales, marketing, project and technical staff will all benefit from reading the book and keeping a copy on their shelves for reference. It is also useful for business students at all levels. Contents include: the art of proposal writing; the proposal lifecycle; presentation and format; editing and reviewing; getting information from experts; corporate and client culture; writing proposals within the OJEC/OJEU procurement system.
 

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Contents

1 INTRODUCTION
1
2 WHAT IS A PROPOSAL?
7
3 PREPARING TO WRITE
17
4 PROPOSAL WRITING
26
5 GETTING INFORMATION FROM EXPERTS
53
6 EDITING AND REVIEWING
66
7 SUPPLIER AND CLIENT CULTURE
81
8 OJEU PROPOSALS
92
9 PRESENTATION AND FORMAT
101
APPENDIX A TEMPLATE PAGES
111
APPENDIX B CHECKLISTS
114
FURTHER READING
118
INDEX
122
Back Cover
124
Copyright

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About the author (2012)

The author has managed, written and reviewed bids to both the private and public sectors including: General Motors, the MoD, and the Cabinet Office. He also has extensive experience as a project manager and has over 200 magazine and journal articles to his name along with several books. He is currently Director of Astar Computers Ltd.

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