Big Brown: The Untold Story of UPS

Front Cover
Wiley, Apr 10, 2007 - Business & Economics - 288 pages
0 Reviews
Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world’s most underestimated and misunderstood companies.

For the first time, a UPS “lifer” tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey—one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash—a model that is still reflected in UPS culture today.

Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical “anti-marketing” bias (why brown?) to its sterling brand loyalty and reputation for quality.

What people are saying - Write a review

Big Brown: the untold story of UPS

User Review  - Not Available - Book Verdict

This book serves as an auspicious reminder of how recognizable the UPS brand has become not only in the United States but throughout the world since its founding 100 years ago. A UPS employee for 35 ... Read full review

Other editions - View all

About the author (2007)

Greg Niemann, a Southern California travel and outdoors writer, followed the classic UPS career for almost thirty-five years, rising from loader, to driver, to management. He was West Coast editor of the company's employee publications and was often a liaison for top management. While at UPS, Niemann was accredited by the International Association of Business Communicators and named IABC Communicator of the Year.

Bibliographic information