Big Contacts: How Small Businesses Can Harness the Power of Technology to Attract and Retain More Customers

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Advantage Media Group, 2011 - Business & Economics - 156 pages
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WITHOUT CUSTOMERS, YOUR BUSINESS HAS NOTHING – regardless of how good your product or service may be. For your small business to thrive over the long-term, you need to pay close attention to your biggest asset – your customers. The sobering reality is that the typical business will lose half of its customer base every five years.


Bob Walton, founder of BigContacts [a web based CRM (Customer Relationship Management) software company], gives you the tools and techniques that will help you easily identify and evaluate how you manage each phase of the customer lifecycle. He then shares how to maximize your results in each phase; finding the right prospects, converting more of them to customers, and keeping them for life.


CRM software is the single best tool for strengthening your customer relationships and can transform your business. Inside, you will find all you need to know to confidently research, review, and choose the CRM software that is right for your business. You'll learn to identify the features you need, the questions to ask, and the steps to take for success.


Harness the power of technology and get on the right track for consistent and meaningful growth. The future of your business depends on it.

 

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Contents

Introduction
11
Understanding the lifecycle of a customer
19
Managing the customer lifecycle with CRM software
67
Choosing the right CRM software for your business
127
Copyright

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About the author (2011)

BOB WALTON is the founder and CEO of BigContacts, a web based CRM software application designed for small business. Bob and his company have worked with thousands of small businesses to help them successfully implement CRM software – enabling them to convert more prospects to customers and to keep more of the customers they already have. Bob uses his 20 years of business experience to help small businesses better evaluate how they are managing the customer lifecycle today and then shows them how they can leverage CRM technology to get a handle on the entire customer experience.

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