Your Aesthetic Practice: A Complete Guide: What Your Patients Are Saying

Catherine Maley

Advantage Media Group, 2007 - Business & Economics - 156 pages

A Complete Guide to Understanding Your Aesthetic Patient and Growing Your Aesthetic Practice.

Catherine Maley, MBA went straight to the aesthetic patient to get the answers you need to succeed with your patients.
Learn: Why Patients Buy Aesthetic Services, Why They Chose You Over Your Competitors, What You Did and Did Not Do to Satisfy Them, What You Can Do to Close More Procedures and Easy and Executable Marketing Strategies

About the author

CATHERINE MALEY, As an aesthetic marketing consultant, an aging baby boomer, small business owner and a professional female with a strong career background in sales and marketing, Catherine is in unique position to understand the needs of the aesthetic patient as well as the wants of an aesthetic physician.Catherine is a regular contributor to the top medical publications in the industry. She shares the podium with the leaders in aesthetic medicine at national and regional medical meeting throughout the United States and Canada and she consults with numerous private practices and corporation working within the industry.Her firm Cosmetic Image Marketing (CIM) specializes in growing aesthetic practices using PR, advertising and customized marketing strategies. CIM works with physicians to set goals and map out marketing plans to get the most out of a physician's time, money and resources. CIM has worked with countless practices to cost- effectively market their practices while getting a solid return-on-investment (ROI).Her education and expertise includes an MBA from the University of San Francisco and a BS degree in Marketing from Golden Gate University, also in San Francisco. She has 19 years of sales and marketing experience with Fortune 500 companies Pitney Bowes and Burlington Northern as well as three years experience with two dot-com start-ups.Catherine started her career as the House of Delegates Coordinator for the Illinois State Medical Society and the Administrative Director for Specialties with the California Medical Association.

Bibliographic information

• Title: Your Aesthetic Practice: A Complete Guide: What Your Patients Are Saying
• Author: Catherine Maley
• Publisher: Advantage Media Group, 2007
• ISBN: 1599320452, 9781599320458
• Length: 156 pages
• Subjects: Business & Economics / General; Medical / General