Big Gifts for Small Groups: A Board Member's 1-hour Guide to Securing Gifts of $500 to $5,000

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Emerson & Church, Publishers, 2004 - Business & Economics - 104 pages
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If yours is among the tens of thousands of organizations for whom six- and seven-figure gifts are unattainable, then Andy Robinson's' new book, Big Gifts for Small Groups, is just the ticket for you and your board.The subtitle, A Board Member's 1-Hour Guide to Securing Gifts of $500 to $5,000 says it all. Robinson is the straightest of shooters ? a sort of John McCain of fundraising. There literally isn't one piece of advice in this book that's glib or inauthentic. It has all been earned. But, then again, what would you expect from a fellow who first won his stripes as door to door canvasser, making 10,000 pitches on 10,000 doorsteps.As a result of Robinson's 'no bull' style, board members will take immediately to Big Gifts for Small Groups, confident the author isn't slinging unrealistic bromides.They'll learn everything they need to know from this one-hour read: how to get ready for the campaign, who to approach, where to find them; where to conduct the meeting, what to bring with you, how to ask, how to make it easy for the donor to give, what to do once you have the commitment ? even how to convey your thanks in a memorable way.Believing that other books already focus on higher sum gifts, the author smartly targets a range that has been neglected: $500 to $5,000. Why? Here's what Robinson says:o They're large enough to justify the time it takes to develop a prospect list, prepare a letter, follow up with a phone call and visit the prospective donor.o They're small enough to include a wide range of prospects. o They're both modest enough to seem feasible to the novice, but also ambitious enough to make it worth their while.o Taken in the context of a major gifts campaign, with a team of solicitors working together, gifts of $500 to $5,000 can add up to a lot of money.Robinson has a penchant for good writing and for using exactly the right example or anecdote to illustrate his point. But more importantly he lets his no-nonsense personality shine through. The result being that by the end of the book, your board members just may turn to one another and say, "Hey, we can do this" ? and mean it.
 

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Contents

The Money Taboo
11
Its Simpler than You Think
14
The Word You Hear Most Often
17
Where Money Comes From
20
Where Money Goes
23
Why 500 to 5000?
26
You the Philanthropist
28
The Day the Beggar Stopped Begging
31
I Cant Ask My Friends
34
But I Dont Know Anyone Who Has Money
37
Looking Beyond the Locals
41
Thy Neighbors Donor
44
The Most Effective Way to Ask
47
If You Dont Have a Goal You Wont Reach It
49
Before You Ask Others Give Money Yourself
52
Copyright

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About the author (2004)

Andy Robinson has been raising money for social change since 1980. As a trainer and consultant, Andy has assisted nonprofits in 40 states and Canada, leading workshops on donor fundraising, grantseeking, board development, strategic planning, marketing, leadership development, and earned income strategies. He specializes in the needs of organizations promoting human rights, social justice, and environmental conservation. In addition to hundreds of local and regional groups, his clients include the American Friends Service Committee, National Wildlife Federation, Neighborhood Reinvestment, National Trust for Historic Preservation, the Evangelical Lutheran Church in America, and the New England Grassroots Environment Fund, where he served as training and outreach director. Andy is a columnist for Contributions and a regular contributor to the Grassroots Fundraising Journal. His other books include Grassroots Grants: An Activists Guide to Grantseeking and Selling Social Change (Without Selling Out): Earned Income Strategies for Nonprofits.

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