Big Ideas: Putting the Zest Into Creativity & Innovation at Work

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Kogan Page Publishers, 2003 - Business & Economics - 197 pages
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This practical guide seeks to help the reader establish environments that encourage creativity and generate solutions from new ways of thinking. It highlights pathways to creativity and shows how to establish conditions that improve the chances of success. The book aims to enable companies to look beyond traditional views of innovation, allowing them to realize their innate creativity and talent.;This book describes how to achieve breakthrough ideas "outside the box". It provides a master class in creativity and how it can lead to innovation in all areas of business. Checklists, case studies and questionnaires are all included, plus a "mind gym" questionnaire to help establish the "Innovation Quotient" of an organization.
 

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Contents

Begin by testing your IQ Innovation Quotient
5
A map for being and doing in a business living innovation
18
The nature of subjective experience
24
Mission and vision
36
Moving towards your goal
44
Accessing emotional resources and highperformance states
51
Seeing things from different perspectives
64
Speaking another persons language
73
How lazy we are with language
117
for ideas and to the meeting in your head
124
Problemsolving model
131
Imaging metaphor analogy and excursion journeys into
138
Evaluation
144
Idea development a process map for using speculation
150
Itemized response
159
Next steps
166

Rapport and influencing skills
84
Levels of leadership and leadership style
90
Some things to do so that you can do
98
Metaphors to be together and grow understanding
107
Communication for managing conflict
182
Applications
188
The IQ Innovation Quotient
194
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About the author (2003)

Jonne Ceserani is a partner with Syneoties Europe an International Consulting firm that helps companies invent and market new products, services and ways of organising and operating. Jonne's day to day experience in the commercial world is reflected in the down to earth approach of the book.

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