Big Ideas: Putting the Zest Into Creativity & Innovation at Work

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Kogan Page, 2003 - Business & Economics - 197 pages
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This practical guide seeks to help the reader establish environments that encourage creativity and generate solutions from new ways of thinking. It highlights pathways to creativity and shows how to establish conditions that improve the chances of success. The book aims to enable companies to look beyond traditional views of innovation, allowing them to realize their innate creativity and talent.;This book describes how to achieve breakthrough ideas "outside the box". It provides a master class in creativity and how it can lead to innovation in all areas of business. Checklists, case studies and questionnaires are all included, plus a "mind gym" questionnaire to help establish the "Innovation Quotient" of an organization.

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About the author (2003)

Jonne Ceserani is a partner with Syneoties Europe an International Consulting firm that helps companies invent and market new products, services and ways of organising and operating. Jonne's day to day experience in the commercial world is reflected in the down to earth approach of the book.

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