Big Shots, Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder

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Wiley, Apr 17, 2002 - Business & Economics - 192 pages
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Now brought completely up-to-date for this new edition, Business The Richard Branson Way, not only reveals the secrets of Bransons' remarkable success, but also draws out the universal lessons and idetifies strategies that can be applied to any business or career. from picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, Business the Richard Branson Way reveals the secrets of a business superstar.

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Contents

Pick on Someone Bigger Than You
21
Picking on the big guys is almost an article of faith for Virgin
34
With his informal style and nonconformist attitude Richard
54
Copyright

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About the author (2002)

DES DEARLOVE is co-founder of the media content, concepts, and consulting firm, Suntop Media. He writes regularly for the London Times, the American Management Review, and Human Resources. He is the author of a number of books on management best practice, including The Ultimate Book of Business Thinking, Architects of the Revolution and Business the Bill Gates Way.

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