Big blues: the unmaking of IBM

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Crown Publishers, 1993 - Business & Economics - 375 pages
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Chronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBM's fall. 100,000 first printing. $100,000 ad/promo. Tour.

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BIG BLUES: The Unmaking of IBM

User Review  - Jane Doe - Kirkus

A savvy newsman's tellingly detailed report on the ruinous decline of IBM. Drawing on a wealth of inside sources, Wall Street Journal correspondent Carroll offers an unsparing account of a commercial ... Read full review

LibraryThing Review

User Review  - lesserbrain - LibraryThing

A great snapshot of America in the transition from industry to post-industrial nation. A true classic American corporation which (at the time of this books publication) did not make the transition to a soon to be 21st century world. Read full review


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About the author (1993)

Paul Carroll covered IBM for the Wall Street Journal for more than seven years. He now runs the Journal bureau in Mexico City.

From the Trade Paperback edition.