Big blues: the unmaking of IBM
Chronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBM's fall. 100,000 first printing. $100,000 ad/promo. Tour.
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BIG BLUES: The Unmaking of IBMUser Review - Jane Doe - Kirkus
A savvy newsman's tellingly detailed report on the ruinous decline of IBM. Drawing on a wealth of inside sources, Wall Street Journal correspondent Carroll offers an unsparing account of a commercial ... Read full review
LibraryThing ReviewUser Review - lesserbrain - LibraryThing
A great snapshot of America in the transition from industry to post-industrial nation. A true classic American corporation which (at the time of this books publication) did not make the transition to a soon to be 21st century world. Read full review
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