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7 MiniMessage vg Computer Letter
ROLE OF DEVELOPMENT
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Acquisition Mailing AFRS agency American Family Profile American Fund Raising annual appeal average gift basis breakeven campaign charitable commercial computer letter computerized conducted contribute copy copywriter creative difference direct mail fund Direct Marketing Association dollar donor base donor list double envelope Families Mailed Family Profile RESEARCH folder format fund raisers fund raising cost fund raising mail Fund Raising Services Gifts Received giving Gross Income investment List RESEARCH TEST mail fund raising mail order mail responsive mailers Mailing Expense mailing list mailing piece Mailing to American mailshop major March of Dimes Massachusetts General Hospital membership merge-purge method Metropolitan General Hospital Mini*Message multiple National Health Association nonprofit organization outpull package paragraph percentage of response Percentage Response Postal postprinting premium printed letter processing production Profile RESEARCH TEST profit prospects random readership Renewal Mailing reply envelope RESEARCH RESULTS significant solicitation statistical suggested gift technique upgrading ZIP code