Zoë Gray, Nicolaus Schafhausen, Monika Szewczyk
Witte de With, Center for Contemporary Art, 2009 - Art - 111 pages
The artist Billy AppleŽ was created in 1962, when the New Zealand-born Barrie Bates changed his name, following his graduation from London's Royal College of Art. Initially part of the generation of British pop artists, Apple moved to New York in 1964, where the same year he exhibited in the seminal American Supermarket exhibition and then rapidly established himself as a key figure in the conceptual art scene. An unusual mixture of art pioneer (in 1969 he opened Apple, one of the first alternative spaces in New York) and advertising guru (he has led many ad campaigns with leading firms in New York), Apple intensified his melding of art and life through a series of transactions and barters that function as artworks and afford many aspects of his life. After splitting his time between New York and New Zealand in the 1980s, he returned to Auckland in 1990, where he continues his art activities and life as a brand, notably with the ongoing development of a new apple cultivar and, in 2008, the successful registration of his name as a trademark. English text.
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The Order of Billy Apple
The Loss of Character
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112 Greene Street Adam Art Gallery alterations alternative space Apple's Apple's practice art history Art New Zealand art world art-thing Artist's Shit Artspace artwork Auck Auckland Art Gallery Auckland City Art Barrie Bates Bartered Bates to Billy Bianchini Gallery billboard Billy Apple brand bronze bullion cast Christchurch City Art Gallery cleaning Collection commercial galleries commissioned conceptual art contemporary art context courtesy Culture curator developed director expatriate floor Four Spotlights framed free art gallery space Gertrude Stein glass gold Golden Apple Govett-Brewster Art Gallery graphic identity institutions interventions Jacki Apple Leo Castelli Leo Castelli Gallery Lippard live London maintenance Master-pieces Museum name change Neon ongoing paintings Peter McLeavey Peter Webb photographs Plymouth Pop Art portraits production Revealed/Concealed role Rotterdam Serpentine Gallery Subtraction tion Transformation Ukeles wall Wellington City Art West 23rd Street white cube Witte Wystan Curnow York Zealand Zoe Gray