Birth of the Multinational: 2000 Years of Ancient Business History, from Ashur to Augustus

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Copenhagen Business School Press, 1999 - Affaires - Histoire - 341 pages
This book takes in an impressive expanse of history so far overlooked in the history of the multinational and the world economy - from 2000 B.C. to 100 A.D. It starts with the story of the first known multinational enterprise in the times of the Assyrian Empire and traces the history of the rise and fall of the multinational enterprise through the four great empires of the ancient world - Assyrian, Phoenician, Greek and Roman.

The authors use the lens of the eclectic paradigm, the leading theory of international business academics, which renders varied and highly interesting analyses and insights.

The doyen of international business studies, Professor John Dunning, sets the stage with his foreword.

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Contents

List of Figures
9
An Empire Comes To Life
27
Reinventing Government 1900 BC
43
Copyright

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