Birthing the Elephant: The Woman's Go-for-it! Guide to Overcoming the Big Challenges of Launching a Business
Customized for the female entrepreneur's unique psychological experience of launching a business, BIRTHING THE ELEPHANT goes beyond logistics to prepare women for the emotional challenges they will face, with expert advice on reshaping one's business identity, giving up the paycheck mentality, anticipating problems, and avoiding costly mistakes. This supportive handbook gives the small-business owner the staying power to survive and succeed in the business of her dreams.
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Birthing the Elephant: A Woman's Go-for-it! Guide to Overcoming the Big Challenges of Launching a BusinessUser Review - Not Available - Book Verdict
According to the U.S. Census Bureau, female-owned companies account for 28 percent of all American businesses, but as Werhane (business ethics, DePaul Univ.; Moral Imagination and Management Decision ... Read full review