Biscuitville: The Secret Recipe for Building a Sustainable Competitive Advantage

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Easton Studio Press LLC, 2009 - Business & Economics - 182 pages
First we need to do some translation from American to English. A 'biscuit' as we know it is called a 'cookie' in the States. In the US, what they call a 'biscuit' is like a fluffy savoury roll that looks like our scone. American biscuits are often served at breakfast with sausage, ham or eggs tucked inside with gravy ladled over. Alright culinary lesson over. Biscuitville is the ultimate American success story which you've probably never heard of. It's a company which had its humble beginnings in the American south, making and selling the best tasting biscuits in the land. Now it is quickly on its way to becoming the fast food equivalent of Starbucks. Biscuitville, the company, is a model for how America should have been doing business for the last 30 years and how it should be doing business in the future. Biscuitville, the book, is packed full of insights into how companies must operate in order to be successful in a new business environment. CEOs can no longer operate in the charismatic, imperial way that brought them to their current ruin. A new age of entrepreneurship must follow this recession. Corporations, regardless of size, cannot continue to do business in the same way that they have. Biscuitville is for anyone who is serious about running a profitable, ethical company with the new participatory leadership: soft power.

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1 Gitcha a biscuit 1
2 The color of winter 7
3 Brother got the farm 15
4 The founder 47
5 Branding without all the hoopla 55
6 Ethics by example 69
7 The Golden Rule 77
sustainable competitive advantage 83
11 Soft power hard dollars 111
12 A best company to work for 117
13 Avoiding the train wreck 125
14 The tyranny of the short term 131
15 Illuminating private ownership 147
16 Amazeing interstates 159
17 Tomorrow and tomorrow 163
Index 175

9 Chief crankturner 93
10 Its in the bag 107

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