Biscuitville: The Secret Recipe for Building a Sustainable Competitive Advantage

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Easton Studio Press, LLC, Jun 30, 2009 - Business & Economics - 208 pages
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What's the secret to achieving a sustainable competitive advantage? What will keep your customers coming back year after year? How can you invest in your employees, the community, your brand and still make money in epic economic darkness? Find out the secret recipe to success in Biscuitville, a worthy template for restoring trust in business everywhere.

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About the author (2009)

J. Phillips L. Johnston, J.D. is the Chairman and Chief Financial Officer of GET Interactive based in Winston Salem North Carolina, USA, which Biscuitville is a part of. Prior to joining GET Interactive, Phil was with Nexsen Pruet Adams Kleemeier, PLLC in the practice of corporate governance law. Prior to that, Phil has been CEO of ten venture-backed technology companies -- three of which became public companies. Phil Johnston is also the author of Success in Small Business is a Laugh- ing Matter which Esquire magazine called "the best book ever written about small business."

J. Phillips L. Johnston, J.D. is the Chairman and Chief Executive Officer of The Center for Board Evaluations based in High Point, North Carolina, USA. Prior to joining The Center for Board Evaluations, Phil was with Nexsen Pruet Adams Kleemeier, PLLC, a 197-attorney business law firm, in the practice of corporate governance law. Before that, Phil was CEO of ten venture-backed technology companies - three of which became public companies.

Phil is also the author of Success in Small Business is a Laughing Matter which Esquire magazine called "the best book ever written about small business."

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