Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian, Part 745
American Library Association, 2010 - Language Arts & Disciplines - 140 pages
Written and designed to reflect the way people read today, this book is structured to quickly impart simple and cost-effective ideas on marketing your library. Filled with contemporary marketing ideas, the authors provide * How-tos of guerrilla marketing * Cutting-edge digital marketing practices * Benefits of traditional print mediaVisually compelling and easy to read, this book will challenge you to market your library in new and original ways.
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LibraryThing ReviewUser Review - timtom - LibraryThing
This is a very practical, no-nonsense book that aims to provide libraries with tools to help them better promote their activities. Although it is clearly geared towards small public libraries, larger ... Read full review
I like this books very much.
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