Bite-Sized Marketing: Realistic Solutions for the Overworked Librarian, Part 745

Front Cover
American Library Association, 2010 - Language Arts & Disciplines - 140 pages
Written and designed to reflect the way people read today, this book is structured to quickly impart simple and cost-effective ideas on marketing your library. Filled with contemporary marketing ideas, the authors provide * How-tos of guerrilla marketing * Cutting-edge digital marketing practices * Benefits of traditional print mediaVisually compelling and easy to read, this book will challenge you to market your library in new and original ways.
 

What people are saying - Write a review

LibraryThing Review

User Review  - timtom - LibraryThing

This is a very practical, no-nonsense book that aims to provide libraries with tools to help them better promote their activities. Although it is clearly geared towards small public libraries, larger ... Read full review

User Review - Flag as inappropriate

I like this books very much.
----------------
<a href="http://www.bankmobiles.com" rel="dofollow">Sell Mobile Phone</a>

Contents

Bring Your Library to Life with a Story
25
How to Market Electronic Resources
37
Public Relations 101
45
Outreach
61
Advocacy
73
The New Marketing Tools
79
Design
109
Branding
121
Marketing Best Practices
125
Index
137
Copyright

Other editions - View all

Common terms and phrases

About the author (2010)

Nancy Dowd is director of marketing for the New Jersey State Library, where she incorporates her career experiences as an editor, writer, presenter, and marketer to produce effective and replicable marketing strategies for libraries. Her marketing campaign featuring the Easy Readers calendar transformed the image of librarians and received international attention. Her work has received awards from the American Library Association and the New Jersey Library Association. She is the author of two blogs, The M Word and The Best of Library Videos.

Mary Evangeliste has more than fifteen years of experience in the fine arts and in libraries. She has taught, lectured, and presented in the areas of art history, librarianship, and marketing for local and national groups including the State Department, the Maryland School of Art and Design, Prince George’s Community College, the University of Pittsburgh, the Library Administration and Management Association, the Association of College and Research Libraries, and the ALA. She is the cofounder of Fearless Future and the Director of User Services and Outreach at Musselman Library, Gettysburg College. She holds a BA in art history from Allegheny College and an MLIS in library and information science from the University of Pittsburgh. Mary has been honored with two national library marketing awards, 3M Check-It-Out Yourself Day and ACRL’s 2005 Best Practices in Marketing Academic and Research Libraries @ your library Award.

Bibliographic information