Bite-sized Marketing: Realistic Solutions for the Overworked Librarian, Part 745
American Library Association, 2010 - Language Arts & Disciplines - 140 pages
With the Internet and the emergence of a new wave of consumer-driven marketing, libraries have finally become more active in the marketing arena. Communication networks have evolved into social networks, Web 2.0 technology has provided tools that replace the need for million-dollar budgets, and the new style of word-ofmouth marketing has emerged. This new era of marketing makes it possible for any library to reach any audience with a message about its programs, products, and services.
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LibraryThing ReviewUser Review - timtom - LibraryThing
This is a very practical, no-nonsense book that aims to provide libraries with tools to help them better promote their activities. Although it is clearly geared towards small public libraries, larger ... Read full review
I like this books very much.
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