Bite-sized Marketing: Realistic Solutions for the Overworked Librarian, Part 745

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American Library Association, 2010 - Language Arts & Disciplines - 140 pages
4 Reviews
With the Internet and the emergence of a new wave of consumer-driven marketing, libraries have finally become more active in the marketing arena. Communication networks have evolved into social networks, Web 2.0 technology has provided tools that replace the need for million-dollar budgets, and the new style of word-ofmouth marketing has emerged. This new era of marketing makes it possible for any library to reach any audience with a message about its programs, products, and services.
 

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User Review  - timtom - LibraryThing

This is a very practical, no-nonsense book that aims to provide libraries with tools to help them better promote their activities. Although it is clearly geared towards small public libraries, larger ... Read full review

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I like this books very much.
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Contents

Bring Your Library to Life with a Story
25
How to Market Electronic Resources
37
Public Relations 101
45
Outreach
61
Advocacy
73
The New Marketing Tools
79
Design
109
Branding
121
Marketing Best Practices
125
Index
137
Copyright

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About the author (2010)

Nancy E. Dowd is the director of the Center for Children and Families at the University of Florida Fredric G. Levin College of Law and holds the David H. Levin Chair in Family Law. She is the author of several books, including "Redefining Fatherhood" (NYU Press).

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