Blowing Up the Brand: Critical Perspectives on Promotional Culture"This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology." --BOOK JACKET. |
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Contents
Authenticity Value and the Utility of Fiction | 27 |
Some Coordinates | 53 |
From Flappers to Facebook | 71 |
A Nation of Shop til You Drop Consumers? On | 93 |
Representing New York | 115 |
Branding and Promotional Culture | 145 |
Activism Branding and the Promotional Public Sphere | 173 |
The Promotional University 2 0 | 195 |
Silvio Berlusconi One Man Brand | 219 |
The Biovalue of Branded Medical Devices | 241 |
Shepard Fairey and the | 263 |
The Branded Sensorium and the Intrigue | 285 |
The Culture in Promotional Culture | 307 |
Notes on Contributors | 327 |
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Bibliographic information
| Title | Blowing Up the Brand: Critical Perspectives on Promotional Culture Volume 21 of Popular culture & everyday life, ISSN 1529-2428 |
| Editors | Melissa Aronczyk, Devon Powers |
| Edition | illustrated |
| Publisher | Peter Lang, 2010 |
| ISBN | 1433108674, 9781433108679 |
| Length | 338 pages |
| Export Citation | BiBTeX EndNote RefMan |