Blue Ocean Strategy - An insight into the Future of Customer Relationship Management

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GRIN Verlag, Sep 16, 2011 - Business & Economics - 22 pages
Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Essen, course: Strategic Management, language: English, abstract: This paper contains a Strategic Management Assignment written in 2011 for a MBA course at the FOM in Germany. It demonstrates how to easily apply the Blue Ocean Strategy in order to draft an insight into the future of Customer Relationship Management. The author introduces a flexible assessment of Blue Ocean Strategy based on the assignment’s requirement of 1.500 words only. /// Diese Veröffentlichung beinhaltet eine mit der Note 1,3 bewertete Seminararbeit aus dem Jahr 2011 in dem Fach Strategic Management für ein MBA-Studium an der FOM in Deutschland. Es veranschaulicht, wie auf einfache Weise die Blue Ocean Strategie angewandt werden kann, um einen Einblick in die Zukunft des Customer Relationship Managements zu skizzieren. Der Autor stellt eine flexible Interpretation der Blue Ocean Strategie unter der Vorgabe der Seminararbeit von 1.500 Worten vor.
 

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