Blueprint for Your Library Marketing Plan: A Guide to Help You Survive and Thrive

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American Library Association, 2006 - Language Arts & Disciplines - 135 pages
2 Reviews
Drawing on the authors' experience in marketing and as librarians and trustees, this book offers a step-by-step programme to get any library up to speed with minimal angst. Reproducible forms and worksheets, quick start tips, strategies and models from other libraries enhance this library-focused handbook.
 

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User Review  - maribou - LibraryThing

A perfectly good example of the kind of thing that it is. Just, it's not the kind of thing I would ever read cover to cover if it weren't required reading. :( Read full review

LibraryThing Review

User Review  - michdubb - LibraryThing

A really practical and useful guide for creating marketing plans for a library. Step-by-step guide and a useful template. Read full review

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Contents

Strategic Plans Dust Catchers or Power Tools for Your Marketing Plan?
1
Mining Data Discovering Trends
11
Developing the Marketing Plan Getting Started
24
Marketing Plan Introduction ProductService Details
30
Target Markets Will the Service Meet Their Needs?
43
Assessing the Current Marketing Situation How Does Your Service Stack Up in the Marketplace?
51
Setting Goals and Objectives with Supporting Strategies The Art of Focusing Your Resources
66
Promotion Assessment Goals Objectives and Strategies
75
Data Collection Academic Library
105
Marketing Plan Template
113
Service Life Cycle
125
Service Competitive Audit
126
Semantic Differential
127
Positioning Map
128
Place and Price Audit
129
Goal Objectives and Strategies
131

Implementing Your Strategies Developing Tactics Budget and Controls
83
Closing Thoughts Summaries and Evaluation
90
Strategic Planning SelfGrade Card
97
Data Collection Public Library
99

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Page 1 - And it ought to be remembered ' that there is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.

About the author (2006)

Patricia H. Fisher, an independent marketing and PR consultant, enjoyed 15 years as product manager with Verizon Communications. She has served in leadership and trustee positions for Baltimore County Public Library, Maryland Library Association, ALTA, and ALA. She is currently working toward her MLS at the College of Information Studies at the University of Maryland.

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