Blueprint for Your Library Marketing Plan: A Guide to Help You Survive and Thrive
American Library Association, 2006 - Language Arts & Disciplines - 135 pages
Drawing on the authors' experience in marketing and as librarians and trustees, this book offers a step-by-step programme to get any library up to speed with minimal angst. Reproducible forms and worksheets, quick start tips, strategies and models from other libraries enhance this library-focused handbook.
What people are saying - Write a review
LibraryThing ReviewUser Review - maribou - LibraryThing
A perfectly good example of the kind of thing that it is. Just, it's not the kind of thing I would ever read cover to cover if it weren't required reading. :( Read full review
LibraryThing ReviewUser Review - michdubb - LibraryThing
A really practical and useful guide for creating marketing plans for a library. Step-by-step guide and a useful template. Read full review
Mining Data Discovering Trends
Developing the Marketing Plan Getting Started
Marketing Plan Introduction ProductService Details
Target Markets Will the Service Meet Their Needs?
Assessing the Current Marketing Situation How Does Your Service Stack Up in the Marketplace?
Setting Goals and Objectives with Supporting Strategies The Art of Focusing Your Resources
Promotion Assessment Goals Objectives and Strategies
Data Collection Academic Library
Marketing Plan Template
Service Life Cycle
Service Competitive Audit
Place and Price Audit
Goal Objectives and Strategies