Body Language in Business: Decoding the Signals

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Palgrave Macmillan, May 13, 2010 - Business & Economics - 217 pages
This book is about body language: signals we send and receive, messages we transmit and decipher, and “statements” we make about ourselves nonverbally. Body language is the most primitive system of communication that we share with other species in the animal kingdom. We also use it in the board room and the salesroom to great or little effect. It is the language that we all speak regardless of background or upbringing. It is in our ‘DNA’: it is a part of our human nature, the very stuff of communication.
In this book we seek to clarify a few issues. Firstly, we pose and answer the question what does it entail to communicate via body language. Secondly, we deal with the issues of how body language can be used and, regrettably, sometimes abused, to communicate. There is much confusion (and dare we say nonsense) about how to interpret nonverbal signals. Finally, we choose to concentrate on practical applications of these facts and observations to the world of work and business. Body language is important at work from the selection interview to the farewell speech. Nonverbal communication is also the essence of political propaganda, PR, marketing and advertising, and understanding of how these silent signals work can be a crucial asset to business as well as to consumers’ education.

This book will give you practical tips and advice about how to become better and more successful in business by reading and displaying the right body language.

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Body language and other forms of nonverbal behavior are the subtext of all communication. Becoming fluent as a receiver and a sender is a necessary business skill. Authors Adrian Furnham and Evgeniya Petrova set out to debunk popular myths about body language, particularly any promises that you can learn to “read people like a book.” They examine different aspects of body language, such as facial expression, gesture, touch and eye contact. They also explain ways that body language provides cues and, in some cases, can mislead. Lastly, they offer practical strategies to consider in using your body language as well as decoding others’ signals. Furnham and Petrova broaden their examination of nonverbal communication to include other subjects, including feng shui, public speaking and bullying. Body language enthusiasts seeking detail will find this all-encompassing analysis insightful. For the less committed, the book’s aerial view of so many facets of this subject might muddy the waters. However, getAbstract considers this an essential read for those wishing to sharpen their “soft” skills or raise their emotional intelligence.
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About the author (2010)

ADRIAN FURNHAM is Professor of Psychology at University College, London, UK. He is on the editorial board of a number of journals, has received many awards, and is recognized as the most productive psychologist in the world. He is the author of over 800 journal articles and more than 60 books, including successful, popular management books. He acts as a consultant to a number of multinational corporations. He has written regular columns in The Financial Times, Daily Telegraph and Sunday Times and is a frequent contributor to BBC radio and television.

EVGENIYA PETROVA came all the way from cold Russia to Great Britain studying at three different universities along the way. Trained as a psychologist with a background in international politics and diplomacy she worked as a researcher for Advertising Association, YSC and Mountainview Learning consultancies. She excelled both as a professional ballet dancer and a scholar, winning prizes for her outstanding analytical skills in national rounds of Russian literature contests.