#Book Title Tweet: 140 Bite-sized Ideas for Compelling Article, Book, and Event Titles

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Happy About, 2010 - Titles of books - 129 pages
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Never underestimate the power of a book title! Titles spell the difference between messages that are read and absorbed, and those that go unnoticed.

'#BOOK TITLE tweet Book01' stimulates a new way of thinking about titles and outlines a process for choosing perfect titles and subject lines.

Concise and to the point, this book helps business professionals reap maximum value for the time and money they invest in creating and distributing their message. Its tested process for effective title selection is invaluable for business professionals who know that writing can build their brand and position them as thought leaders. If you are an author, an entrepreneur, or an information marketer, you will find that this gem of a book sparks your creativity and provides new directions for effective writing.

'#BOOK TITLE tweet Book01' gets you to rethink the importance of titles and see the central value of the title in all your written projects. It demonstrates the importance of market research and early feedback in title selection. By focusing on the power of a title, it gives you a head start on a broad range of writing projects and helps you to examine them in the context of the needs and interests of your readers.

Roger C. Parker is a "32 Million Dollar Author," book coach, and online writing resource. His 38 books have sold 1.6 million copies in 35 languages around the world. In this book he shows you how to take a fresh look at titles and re-examine their effectiveness. The hundreds of examples he provides will inspire you to recognize good titles when you see them, and apply their lessons to your own projects. '#BOOK TITLE tweet Book01' coaches you to welcome writing projects, and optimize your written communication to maximize the value of your time, your money, and your brand.

'#BOOK TITLE tweet Book01' is part of the THINKaha series whose 100-page books contain 140 well-thought-out quotes (tweets/ahas).

 

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Contents

Foreword by Michael Larsen
11
Why a Book About Titlesand Why Me?
13
Characteristics of Successful Titles
17
Examples and Best Practices
29
Combining Title Techniques
63
Leverage Your Titles Initial Success into Future Success
73
20 Quick Easy Title Template Ideas
83
Steps to Title Success
97
Research Tips
103
Survey Tips
109
ConclusionA Word of Caution
117
Resources
123
About the Author
129
Copyright

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About the author (2010)

Roger C. Parker is a noted authority on desktop publishing and newsletter design; he gives seminars throughout the U.S. and Australia. Among the 13 titles (exceeding 750,000 in print) he has written are the first editions of The Makeover Book and Newsletters From the Desktop, the previous four editions of Looking Good in Print, and Roger C. Parker's One-Minute Designer, and Looking Good in Print, Fifth Edition from Paraglyph Press.

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