Book of Intro Work

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Fivedegreesbelowzero, Jan 1, 2002 - Art - 191 pages
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The tremendous practicality of these clever little design books has made them enormously popular among idea-hungry designers. Each one presents hundreds of creative variations on a key design element -- from type and graphics to layouts and color. They are sure to offer an elegant solution to any design challenge -- even under a tight deadline. Each book is portable, packed with inspiration and neatly packaged in a colorful, sturdy vinyl jacket.

Intro is part of the new wave of innovative design and digital media companies. At a time when society is swamped by consumer messages, and when all the big design groups are delivering "sameness, " the British-based firm Intro challenges the prevailing mindset by producing provocative work.

Display Copy Only contains the best of Intro's portfolio and reflects their diverse client list from Deutsche Bank to Depeche Mode. Perhaps best known for their music industry work with artwork for musicians including Primal Scream, Stereolab and Robbie Williams, their current projects stretch well beyond the confines of the music business. Other clients include a mixture of blue-chip companies, media-related businesses and arts organizations.

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About the author (2002)

Adrian Shaughnessy is a self-taught graphic designer, writer, and editor. Until recently he was creative director of Intro, the London-based music design company he co-founded in 1989. He left Intro in 2004 to pursue an interest in writing and consultancy. His previous books include the Sampler series; How to be a Graphic Designer, Without Losing Your Soul; and Look at This: Contemporary Brochures, Catalogues & Documents (all Laurence King).

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