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acceptable additional advance advertising author/publisher become binding book industry book printer book publishing book specialist book's Books In Print booksellers bookstores chapter characters clients color copy creative economic editing editor especially final galley proof galleys halftones HOT TYPE illustrations important indention International Standard Book investment involved jobbers layout letter Library line length lines of type lishers list price literary agents Literary Market Place mailing manuscript margin Mario Puzo mass-market paperback ments negatives number of pages offset printing paper percent photographic phototypesetting possible problem production professional proof proofreading publisher's quantities query R. R. Bowker reader reasons riences royalty running heads Saddle stitching selected self-publisher sell sheets single space advertising style subsidy publishers talk show tion titles trade publishers typesetting typewriter typography usually words writer Writer's Digest Writer's Market