Book Publishing: What it Is, what it DoesTextbook, book publishing, manufacturing and trade. |
Contents
The Past Is Prologue | 1 |
A Broad Perspective | 13 |
How Books Are Created | 31 |
Copyright | |
7 other sections not shown
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Common terms and phrases
accounts advance advertising American authors balance sheet basic best seller binding book clubs Book Industry book publishing booksellers bookstores cash college stores color consumer copies cost of sales course cultural customers designed direct mail discount distribution earnings economic edition editors educational effectively elhi employed field gothic fiction halftone hardcover imprint income increased individual inventory jobbers libraries lishers list price mail order major manufacturing manuscript mass market paperback materials ment offset printing operating expense outlets paper paperbound particularly percent perfect binding plant costs plates printing problems production professional books profit programs promotion publisher's publishing houses purchase R. R. Bowker reprint retail royalty scholarly schools selection sell share sold space advertising staff subsidiary sumer textbooks tion titles trade books trade paperbacks trade publishers typesetting university presses usually volume wholesalers