Boosting sales: Increasing profits...without breaking the bank

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A&C Black, Sep 19, 2011 - Business & Economics - 208 pages

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.


Boosting your company's sales is essential if you're going to make a success of your business. This revised edition covers:
Looking at your current sales and working out where you want to go next, Making sure you're meeting a need, Looking at your prices (and how you present them), Talking to and nurturing your new and existing customers, Improving your post-sales service and Working to guarantee repeat sales.




'Breeze through these neat little "Business on a Shoestring" books during your commute. Boosting Sales, Cash Management and Marketing and PR should cover your bases - and if things go wrong there's the optimistically titled Surviving a Downturn to get you back on your feet.' The Guardian

 

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Contents

1 Are you sure you want to boost sales?
1
2 The One Number way to transform your business
19
3 The easiest ways to grow a business
36
4 Getting the price right
53
5 Maximising profitability
68
6 Identifying the right customers for your business
81
7 Being clear about what your business does
94
8 Competing for profits
109
9 Prospecting for the right customers
127
10 Promoting the business
153
11 Promoting and prospecting online
168
12 Working with opportunities
179
13 Tracking and closing
193
Index
205
Copyright

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About the author (2011)

Bob Gorton is a professional business adviser. He is an experienced entrepreneur and a specialist in business turnrounds.

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