Boosting sales: Increasing profits...without breaking the bank
The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.
Boosting your company's sales is essential if you're going to make a success of your business. This revised edition covers:
'Breeze through these neat little "Business on a Shoestring" books during your commute. Boosting Sales, Cash Management and Marketing and PR should cover your bases - and if things go wrong there's the optimistically titled Surviving a Downturn to get you back on your feet.' The Guardian
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1 Are you sure you want to boost sales?
2 The One Number way to transform your business
3 The easiest ways to grow a business
4 Getting the price right
5 Maximising profitability
6 Identifying the right customers for your business
7 Being clear about what your business does
8 Competing for profits