Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

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Penguin, Sep 3, 2009 - Self-Help - 304 pages
2 Reviews
In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing".

As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation:

?Defining-Define the problem you're trying to solve.

?Borrowing-Borrow ideas from places with a similar problem.

?Combining-Connect and combine these borrowed ideas.

?Incubating-Allow the combinations to incubate into a solution.

?Judging-Identify the strength and weakness of the solution.

?Enhancing-Eliminate weak points while enhancing strong ones.

Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.
 

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LibraryThing Review

User Review  - GShuk - LibraryThing

This audio delivers on its title. It explores originality and gives a systematic ways to create new ideas. His main point is that innovation comes about by combining what is already known in a unique way. One of the best audio's I have listened to this year and one I plan to listen to again. Read full review

Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

User Review  - Not Available - Book Verdict

Half of this book is an unremarkable self-help program for creativity. On the premise that creativity results from the combination of existing materials, Murray advocates "borrowing" successful ideas ... Read full review

Selected pages

Contents

Title Page
CHAPTER ONE THE FIRST STEPDEFINING
CHAPTER TWO THE SECOND STEPBORROWING
CHAPTER THREE THE THIRD STEPCOMBINING
CHAPTER FOUR THE FOURTH STEPINCUBATING
CHAPTER FIVE THE FIFTH STEPJUDGING
CHAPTER SIX THE SIXTH STEPENHANCING
CONCLUSION
EPILOGUE
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About the author (2009)

David Kord Murray began his career as an aerospace engineer working on the conceptual development team for the International Space Station. He has also been an entrepreneur, inventor, and Fortune 500 executive. He was the head of innovation for the software company Intuit and held similar positions at other Fortune 500 companies. He lives in Tahoe City, California.

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