Boston's Views on Advertising: A Report of the Findings of an Opinion Survey Made by Members of the Marketing Research Class of the Boston College School of Business Administration |
Common terms and phrases
acceptance action actual adver advertising messages advertising statements agencies already answers apparently Arthur Godfrey Beer behalf believe better Boston broad buying celebrity censorship cent character choice cigarette advertising cited clearly COLLEGE conclude considered consumer conviction definitely designed difference direct disliked doubt effect effort endorsements exaggeration examples exist explain expressed fact favorably felt field findings follow form of advertising give given Government idea impression indicate influence instances interest interviewed less listed magazines majority manner medium men and women mentioned ments mind motion picture newspaper offensive offensive or disgusting offer opinion organizations particularly pattern positive possible preference presented programs prominently mentioned protective question questionnaire radio reaction reasons recent recommendations regarded remaining samples of advertising seeking seen or heard selling shown sincere statements supplied survey taste television testimonial advertising thinking tising uncertain unfavorable various women