Boys' Toys of the Fifties and Sixties: Memorable Catalog Pages from the Legendary Sears Christmas Wishbooks, 1950-1969
Thomas W. Holland
Windmill Press, 1997 - Antiques & Collectibles - 192 pages
If you're like most of us, the mailman's annual delivery of Sears, Roebuck and Company's Christmas Catalog was a holiday event in years past. Most American children watched the mailbox carefully for those wondrous old catalogs. They were chock full of childhood fantasies... enough toys, dolls, trains and bikes to make any kid start writing his or her letter to Santa Claus. That's probably why the nickname "Wishbook" stuck.
And if you grew up during the Baby Boomer years of the Fifties and Sixties, there's big news. Those lost Wishbook pages full of wonderful toys targeted to boys have been reproduced in Boys' Toys, an exciting new book containing authorized reproductions of the very best boy-toy pages from 1950 through 1969. Boys' Toys and its companion book Girls' Toys are two in a series of Sears catalog re-issues covering the spectrum of toys, dolls and other popular collectibles of the Fifties and Sixties.
This 8 fi x 11 softcover book's 192 pages illustrate hundreds of now-collectible toys. All the best are represented: Lionel trains, Marx playsets, Remco's "Toys for Boys" G.I. Joe, Matchbox cars, Tonka trucks... all the way to Sixties space-age robots, rockets, and flying saucers! Included too, is a year-by-year commentary on the toys, their manufacturers and historical relevance.
So put on your Davy Crockett coonskin cap and settle in for hours of fond childhood memories. Boys' Toys is fun reading for anyone... male or female... toy fan or not. It's an invaluable reference source for serious collectors and history buffs, too.