Brain Re-engineering: The Art of Being Mentally Tough

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SAGE Publications, Mar 15, 2003 - Business & Economics - 218 pages
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This futuristic and truly thought provoking book uses a unique methodology to discuss a range of contemporary management issues, especially those relating to organizational change and innovation. The authors have conceptualized a unique neurobiological framework which is designed to rejuvenate human ingenuity, and to help solve the overwhelming range of economic and existential problems that individuals face on a day to day basis.

Written in a simple and engaging style, the authors maintain that their novel framework, based on brain processes, can play a critical role in solving problems and facing the challenges that threaten to engulf organizations in the current competitive environment.

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This is indeed a thought provoking book, which provide a new outlook on learning. The paradigm shift in learning behaviour which this book discusses could lead to higher level of memory, if applied in day to day life. It also questions the present notions about the learning techniques, as they can only help us to a limited learning and does not allow our mind to learn "new" knowledge. That's why we need a paradigm shift.  

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