Brain Sell

Front Cover
Gower Publishing, Ltd., 1995 - Business & Economics - 263 pages
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All selling is brain-to-brain process, in which the salesperson's brain communicates with the customer's recent new discoveries in the fields of psychology, communication, general science, sports and Olympic training techniques, neurophysiology, brain research, sales research and selling techniques have resulted in BRAIN SELL. In this remarkable book the world's leading expert on harnessing the power of the brain joins forces with a pioneer of modern sales training to show how you can become a high sales producer.
 

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Contents

Introduction
3
Selfcheck
4
Introduction review
8
Wholebrain Selling
9
Check your sales ability
10
Your Sales Mind Matrix
14
Sales applications
18
Check that ad
20
Little me
120
Techniques for relaxation
121
Mind movie
122
Thought analyser
124
Insight review
125
PART THREE TURN CUSTOMERS INTO GOLD
127
Introduction
129
Mind search
131

Your sales career
24
Wholebrain selling review
26
Salesenses
29
A state of excellence
31
A taste of chocolate
33
The feel of a Jaguar
35
A nose for cleaning
36
Use your five senses
40
Vivid impressions
41
Salesenses review
42
Memory Imprints
45
Lets face it
47
Who is that?
59
SMASHIN SCOPE
60
Memory imprints review
63
Sales Basics
65
THE NEW WEALTH
73
Introduction
75
Infocentre
77
The expert
79
Present knowledge level
80
A fact sheet
82
Infocentre review
87
Mind Maps
89
Build a knowledge base
96
Mrs Wardel
100
Build a customer base
101
MMapplications
105
Mind Maps review
106
Insight
109
Getting in touch
112
Look back in
113
Impulses out
114
Sales talk
115
Gibberish
116
Voice power
117
The energy scale
118
Velcro word
135
Bedroom scene
138
A journey
139
Develop a brain picture C
140
Stay open
141
Being present
142
Tune in
144
Mind search review
145
Sales Detective
147
Hot fudge
149
Gift wrap and pink bows
151
Selfcheck
152
Rosy gates
153
Powers of observation
160
Sales detective review
161
Sales Compass
163
Go shopping
165
Great speakers
166
A puzzle
171
Dinner party
176
Computer express
177
Dr Edwards
181
Sales Compass review
182
PART FOUR SUPERSELLF
185
Introduction
187
Sales focus
191
Prethinking
194
Recent visit
198
Increase your powers of observation
201
Sales focus review
202
Power Hooks
205
SuperSellf
221
Sales Management
243
The Brain Sellers Network
251
Further reading
257
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