Brand Aesthetics

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Palgrave Macmillan, Jul 24, 2012 - Business & Economics - 230 pages
This wideranging multidisciplinary collection highlights the centrality of representations for the study of peace and conflict. Its analysis covers topics as diverse as British soldiers' photographic records, social identity in Northern Ireland; memory work; the South African Truth & Reconciliation Commission; the London memorial to the Women of World War II and protest songs in the popular music charts. These studies are written by an array of internationally influential authors, as well as emerging scholars, from a range of social science and humanities disciplines including cultural studies; geography; history; linguistics; media studies; peace studies; religious studies and social psychology. This rich and varied volume constitutes a timely engagement with matters pertaining to how peace and conflict are represented in many unique forms.
 

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Contents

Introduction
1
Brand Aesthetics Theory and Direct Applications
9
Brand Aesthetics Applications to Linear Aesthetic Expressions
99
Conclusions
206
Notes
211
Bibliography
212
Index
219
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About the author (2012)

GÉRALD MAZZALOVO is Managing Partner at Aravis S.A., a private equity firm active in luxury brands. He is also Visiting Professor at Instituto de Empresa (Madrid), Université Paris-Dauphine and Université Lumière in Lyon. A former consultant at Arthur Andersen, he has held the position of President or CEO at luxury brand companies such as Ferragamo, Loewe, Bally and Clergerie, and has consulted for many multinational firms, including Pininfarina, on strategic brand management. He is the author of numerous articles on brands and co-author of the books Pro Logo and Luxury Brand Management.