Brand NFL: Making and Selling America's Favorite Sport

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Univ of North Carolina Press, Sep 12, 2010 - Sports & Recreation - 344 pages
Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.

 

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User Review  - ThinkNeil - LibraryThing

There is a lot of information in a very approachable format on the history of the NFLs development from the 1960s to about 2006. The good, the bad and the ugly all show up and it helped make sense of a lot of the things I saw happening growing up but never really understood. Read full review

Brand NFL: making and selling America's favorite sport

User Review  - Not Available - Book Verdict

This erudite study of the financial and cultural behemoth that is the NFL is worthy of a doctoral dissertation, something Oriard already has under his belt as a professor of American literature at ... Read full review

Contents

Introduction
1
1 The Creation of the Modern NFL in the 1960s
10
2 No Freedom No Football
55
3 The End of the Rozelle Era
95
4 The New NFL
140
5 Football as Product
175
6 Football in Black and White
210
Conclusion
250
Afterword
258
Notes
265
Acknowledgments
315
Index
317
Copyright

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About the author (2010)

Michael Oriard, a former professional football player, is Distinguished Professor of American Literature and Culture and Associate Dean of the College of Liberal Arts at Oregon State University. He is author of several books on football, most recently, Bowled Over: Big-Time College Football from the Sixties to the BCS Era.

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