Brand NFL: Making and Selling America's Favorite Sport
Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.
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LibraryThing ReviewUser Review - ThinkNeil - LibraryThing
There is a lot of information in a very approachable format on the history of the NFLs development from the 1960s to about 2006. The good, the bad and the ugly all show up and it helped make sense of a lot of the things I saw happening growing up but never really understood. Read full review
Brand NFL: making and selling America's favorite sportUser Review - Not Available - Book Verdict
This erudite study of the financial and cultural behemoth that is the NFL is worthy of a doctoral dissertation, something Oriard already has under his belt as a professor of American literature at ... Read full review