Brand New You: Reinventing Work, Life & Self Through the Power of Personal Branding

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Hay House, Inc, 2012 - Business & Economics - 240 pages
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Are you looking for a career change or a promotion? Trying to win your first job or facing redundancy? Do you feel you need a more positive and successful approach to relationships? Are you stuck in a rut of self-doubt and low self-image? Or are you just a bit fed up with the old you? If so, it's time to change your personal 'brand'!By applying the simple strategies well known to the world's great brands, you can make dramatic, positive and lasting change in every aspect of your life. In this book you'll learn to step outside your own skin to discover and reveal your own authentic brand story - and how to position yourself to achieve your personal and professional brand objectives. Brand New You isn't a book about firm handshakes or dressing appropriately for interviews - it goes much deeper than that. It's about crafting and telling your new life story, and then living it!
 

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Contents

Chapter
1
personal brand strategy
61
in context
83
How to tell your brand story
141
Bringing your personal brand
155
Mustering your brand resources
167
Hope fear and the case
177
What to do when your brand
203
The end the beginning
217
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About the author (2012)

Simon Middleton is one of the UK's leading experts on brands and branding. His consultancy firm Brand Strategy Guru advises companies and charities all over the world. Simon is also the author of popular business books Build a Brand in 30 Days and What You Need to Know About Marketing.www.simonmiddleton.com

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